ZIP proposal

Through the ZIP project, I chose the topic of fonts to elaborate on. I’ve always appreciated the diverse ways text can come in, from size to boldness, ultimately font.

I look back on the school forms and the fonts used in class assignments from time to time. I realized the teachers used Comic Sans Ms for field trip forms in elementary school whereas I was limited to Ariel or Times New Roman in advanced academic projects. I wonder, why?

Does it look less professional? Comic Sans looks friendlier. Does this affect the way people…perceive meaning?

If I wrote a serious essay to a university using comic sans, I would assume people would not take it seriously. But if I think about it, there’s no actual valid reason to dislike it.

I have a basic idea of what fonts are disliked, liked, most used, and fonts people probably don’t even know it exists.

The main aspects of font I want to study are the mood a certain font can create, the average speed of reading, the kind of document that this font is used most in, and the way it alters meaning if it does, at all.

An example would be the way text is understood with different fonts. Even though it may be the exact same text, if I had Calibri and Ariel, do people understand it differently?

I reckoned there is no way better to do this experiment other than actually using real-life human subjects. At the moment, my plan is:

-Study fonts. Study a selection of the largest fonts and find the common ones that fall under them. An example would me the Sans Ms fonts, which Comic Sans falls under.

– Choose fonts to work with. Choose a wide variety of diverse kinds.

-Choose a document to work with. Should it be a formal essay? A poem? A short story? Just random letters?

-Find the field of work I want to study. Do I want to focus on reading speed? Not centrally. Do I want to do mood? Somewhat. The alteration of meaning? Yes.

Schedule:

December 5th: Proposal
December 17th: Basic research papers written for each font of choice
December 20th: Finish document used for testing
December 21st: Finish experiments
December 22nd: Finalize verbal speech to present to class

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